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SEO, plus the part
most agencies still ignore.

You get the SEO work you'd expect: technical fixes, on-page, content, schema and local. Then you get the part almost nobody is doing yet, which is making sure ChatGPT, Perplexity and Google's AI Overviews name you when someone asks. We run both as one program and we call it Total Search Optimization.

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What You Get

Everything you'd call SEO.
Then everything after it.

This is a full SEO program first. Technical crawl and fixes, on-page optimization, keyword and content strategy, schema markup, internal linking, local SEO and Google Business Profile, competitor gap analysis, and monthly reporting. If you've bought SEO before, all of that is familiar, and it's the foundation of everything below.

What's changed is where people search. Your customers still use Google, but a growing share now ask ChatGPT, Perplexity or Gemini instead, and Google itself answers more queries with an AI Overview before anyone reaches a blue link. Those tools name a handful of businesses. If you're not one of them, you're invisible in a channel that barely existed two years ago, and most SEO agencies still aren't measuring it.

Our name for running both as one program is Total Search Optimization (TSO). It's not a different service, it's SEO extended to cover answer engines as well as search engines, because ranking and getting cited are the same visibility problem now. It's measured with our own AnswerRank AI platform.

  • Technical SEO: crawl, speed, indexing, schema and site architecture
  • On-page SEO: titles, headings, content and internal linking
  • Local SEO: Google Business Profile, citations and NAP consistency
  • AI search: getting cited in ChatGPT, Perplexity, Gemini and AI Overviews
  • A combined Search + AI Visibility Score so you can see where you stand
  • A prioritised Fix List, executed for you and reported monthly
How The SEO Program Works

Audit, then fix.

Start with a clear picture of where you stand, then we get the fixes done and keep them current.

SEO & Visibility Audit

A combined Search + AI Visibility Score across Google, ChatGPT, Perplexity, and Gemini, plus a technical crawl, on-page analysis, competitor gap breakdown, and a branded PDF report.

Done-For-You Execution

We execute your Fix List monthly: technical, on-page, content, schema, FAQ, and citation building, with a monthly report and strategy call. Month-to-month, cancel anytime.

Built In With Your Website

Build a site with us and the SEO work is implemented from the jump, then monitored and adjusted as part of your ongoing care, so you launch already optimised for Google and AI search.

The Process

From invisible to cited.

1

We scan every engine

We check how your business appears across Google, ChatGPT, Perplexity, and Gemini, not just one of them.

2

We score and gap-analyse

You get a combined visibility score and a breakdown of exactly what is holding you back versus your competitors.

3

We build the Fix List

A prioritised, plain-language list of fixes, ordered by impact, with effort estimates for each item.

4

We execute and report

We execute the Fix List monthly and report on movement across Google and AI answers, so you can see it working.

Common Questions

SEO, answered.

Do you do regular SEO, or only the AI part?

Regular SEO is the majority of the work. Technical crawl and fixes, on-page optimization, keyword and content strategy, schema, internal linking, local SEO and Google Business Profile, and monthly reporting. The AI answer engine work sits on top of that foundation, it does not replace it. You cannot get cited by ChatGPT if your site is technically broken in the first place.

What is Total Search Optimization?

Total Search Optimization (TSO) is a single program that combines SEO, AEO and GEO. It gets a business ranking in traditional Google results and cited inside AI answer engines like ChatGPT, Perplexity and Gemini. Where SEO targets rankings alone, TSO treats ranking and citation as one visibility problem.

What is the difference between SEO and TSO?

SEO is about ranking in traditional Google results. TSO adds AEO and GEO, getting your business cited inside AI answer engines like ChatGPT, Perplexity, and Gemini. TSO covers both, because customers now search in both places.

What are AEO and GEO?

AEO is answer engine optimization and GEO is generative engine optimization: making your business the answer AI tools give when someone asks about what you do. As more people ask AI instead of searching Google, this matters as much as ranking.

How is visibility measured?

We produce a combined Search and AI Visibility Score across Google, ChatGPT, Perplexity, and Gemini, with a technical crawl, on-page analysis, competitor gap breakdown, and a prioritised Fix List. It is powered by our AnswerRank AI platform.

Do I have to commit to ongoing work?

No. Start with a one-time audit. From there, our done-for-you program executes the Fix List for you, month-to-month and cancellable anytime.

Where do you show up
when someone asks AI?

Get a free visibility review across Google and the major AI engines. We will show you exactly where you stand.

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