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Practical writing on SEO, AI search and getting found, without the jargon or the padding. Written by the person who does the work, not a content mill.

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Recent writing.

Three to start with. If your customers research before they buy, the first one is the one to read.

How to show up in ChatGPT and AI Overviews, an Independent Commerce guide
AI Search
27 July 2026  ·  9 min read

How to Show Up in ChatGPT and AI Overviews

The tools your customers now ask name three or four businesses. Here is how they choose, and the specific changes that put you in that set.

Read the article → Why your SEO company is not tracking AI search, an Independent Commerce guide
Buyer Guide
27 July 2026  ·  7 min read

Why Your SEO Company Isn't Tracking AI Search

Rankings up, enquiries flat. It is one of the most common complaints in SEO right now, and the explanation is usually in what the report leaves out.

Read the article → What is Total Search Optimization, explained by Independent Commerce
Definitions
27 July 2026  ·  5 min read

What is Total Search Optimization?

Our name for running search and answer-engine visibility as one program, plus an honest answer to whether that is just SEO with a new label.

Read the article →

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